This year’s Black Friday looks like 2020. With retailers closing Thanksgiving again, holiday shoppers can expect Black Friday sales to start early as well. Wondering what date this year’s Black Friday falls on? The big shopping holiday always falls on the day after Thanksgiving, so in 2021 it’s November 26.
Compared to previous years, most Black Friday sales start on (or even before) Thanksgiving and extend through the Black Friday weekend and into Cyber Monday 2021. Pre-Black Friday deals start popping up in early November, some even in October. Given the prevalence of early sales in 2020, we expect to see a large number of retailers offering Black Friday sales for weeks or even months in 2021.
Retailers are already planning this year’s Black Friday by announcing Thanksgiving store closures early.
Black Friday 2021 predictions
Due to the COVID-19 pandemic, the latest Black Friday (2020) was unlike anything we’ve seen before. Stores have changed in-store events and Thanksgiving opening hours online for early Black Friday deals and even in-store/online hybrid sales. Some stores ran Black Friday promotions throughout the month of November, while others offered online-only deals. Some, like Walmart, offered multiple sales (and dropped multiple Black Friday ads) throughout the month of November.
What 2021 will bring is still to be seen – and it depends on the status of the pandemic. Just like shoppers, we wonder if the retailers’ 2020 experience is a return to tradition, or whether the 2020-style experimental Black Friday format will last.
Still, we expect to see the “Black Friday creep” (this was happening before 2020) again in 2021, which means early sales through late October and early November. Also, Black Friday won’t end on Friday as it has become a trend. The entire period from Thanksgiving to Cyber Monday will be a long savings event in 2021. While some doorbells and hot items will only last a few minutes on Black Friday itself, many online deals will stretch out the entire long weekend. And some products that sold out fast on Black Friday will be back in show over the weekend.
How did Black Friday begin?
Black Friday originated in America. Since Thanksgiving always falls on the fourth Thursday of November, the following Friday is often seen as an unofficial holiday.
As many people are unemployed, shops lower prices – historically for only one day – to kick off the Christmas season.
UK stores have since caught on to this trend and were brought across the pond a few years ago. Between 2010 and 2013, Black Friday gradually gained momentum in the UK. In 2014, Black Friday was the peak day of pre-Christmas online sales, and online retailers haven’t looked back since.
Black Friday deals
Every year, Which? experts work hard to separate great deals from great deals by highlighting truly impressive discounts on quality products and distracting you from exaggerated offers on unnecessary products.
Past Black Friday dates
Black Friday 2015 was Friday, November 22, 2015.
Black Friday 2016 was Friday, November 25, 2016.
Black Friday 2017 was Friday, November 24, 2017.
Black Friday 2018 was Friday, November 23, 2018.
Black Friday 2019 was Friday, November 29, 2019.
Black Friday 2020 was Friday, November 27, 2020.
Future Black Friday dates
Black Friday 2022 is on Friday, Nov. 25, 2022.
Black Friday 2023 is on Friday, Nov. 24, 2023.
Black Friday 2024 is on Friday, Nov. 29, 2024.
Black Friday 2025 is on Friday, Nov. 28, 2025.
Black Friday 2026 is on Friday, Nov. 26, 2026.